Kara, F. Digital Transformation and Changing Marketing Dynamics in the World. 2021. In Management Strategies to Survive in a Competitive Environment , Springer, Zürich, 201-213.

Kara, F., (2021). Digital Transformation and Changing Marketing Dynamics in the World. Management Strategies to Survive in a Competitive Environment (pp.201-213), Zürich: Springer.

Kara, FUNDA. "Digital Transformation and Changing Marketing Dynamics in the World." In Management Strategies to Survive in a Competitive Environment , 201-213. Zürich: Springer, 2021

Kara, FUNDA. "Digital Transformation and Changing Marketing Dynamics in the World." Management Strategies to Survive in a Competitive Environment , Springer, 2021, pp.201-213.

Kara, F. (2021) "Digital Transformation and Changing Marketing Dynamics in the World", Management Strategies to Survive in a Competitive Environment . Zürich: Springer.

@bookchapter{bookchapter, author ={FUNDA KARA}, chaptertitle={Digital Transformation and Changing Marketing Dynamics in the World}, booktitle={ Management Strategies to Survive in a Competitive Environment}, publisher={Springer}, city={Zürich},year={2021} }