Yakin Donem Turkiye Arastirmalari, cilt.2025, sa.47, ss.29-49, 2025 (ESCI, Scopus)
Every text has a context, every discourse carries subjectivity, and every form of communication embodies a strategy and a purpose. When it comes to conventional media-especially media outlets affiliated with states-these strategies and objectives become more concrete, making strategic and discursive analysis all the more essential. While propaganda can be observed in civilian platforms, the fact that state-affiliated media carry this identity more explicitly renders the analysis of their aims and strategies particularly significant. It is undoubtedly noteworthy that major media institutions from several of the most powerful Western countries have come together to produce Turkish-language content through platforms such as DW Türkçe, +90, and BBC News Türkçe, specifically targeting Türkiye. The narratives promoted through these platforms, which portray life in Türkiye as hopeless and desperate, indicate that the issue extends beyond the cultural domain and takes on a distinctly political dimension-especially in the context of foreign policy tensions between Türkiye and the West. This study analyzes the videos published on these platforms through content analysis. The findings, examined through descriptive analysis, will be discussed within a historical and political framework, and the study will also consider the implications of these narratives within the broader context of cultural hegemony debates.