The Role of User Satisfaction in Mediating the Effectiveness of Online Travel Platform Content on Tourists' Behavioral Intentions

Ciki K. D., Kahraman O. C., Tanriverdi H., Ramkissoon H.

International Journal of Tourism Research, cilt.28, sa.3, 2026 (SSCI, Scopus) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 28 Sayı: 3
  • Basım Tarihi: 2026
  • Doi Numarası: 10.1002/jtr.70368
  • Dergi Adı: International Journal of Tourism Research
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, CAB Abstracts, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index, Index Islamicus, Psycinfo, Business Source Ultimate (EBSCO), Sociology Source Ultimate (EBSCO)
  • Anahtar Kelimeler: behavioral intention, online travel platforms, satisfaction of usage, stimulus–organism–response model, theory of planned behavior
  • İstanbul Gelişim Üniversitesi Adresli: Evet

Özet

This paper examines how the quality of content offered on online travel platforms impacts user satisfaction. It also aims to reveal the role of user satisfaction in mediating users' travel-related behavioral intentions based on the stimulus–organism–response model and the theory of planned behavior. A survey (N = 258) was conducted among individuals living in Türkiye who follow travel channels with travel content on online platforms. Findings suggest that the content of online channels that share travel-oriented posts affects user satisfaction. Users' satisfaction with usage also influences intention to visit, and intention to recommend and reuse. This paper helps to find out how content of travel-related online communities leads to user satisfaction and behavioral intention. The study provides recommendations for tourism researchers for future research and practical recommendations for tourism industry professionals on how to refine their social media strategies to boost user satisfaction.