Game-Based Advertisement: Uludag Lemonade and Lipton Ice Tea Example

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EYİCE BAŞEV S.

JOURNAL OF ERCIYES COMMUNICATION, vol.9, 2022 (TRDizin)

• Publication Type: Article / Article
• Volume: 9
• Publication Date: 2022
• Doi Number: 10.17680/erciyesiletisim.983743
• Journal Name: JOURNAL OF ERCIYES COMMUNICATION
• Journal Indexes: Central & Eastern European Academic Source (CEEAS), TR DİZİN (ULAKBİM)
• Istanbul Gelisim University Affiliated: Yes