The Power of Digital Recreation: The Rise of Gaming, Virtual Reality and Mobile Advertising
in: Gamified Approaches to Advertising and Marketing Communication, ERDEM MEVLÜDE NUR, MAYADAĞLI CANSU, Editor, IGI Global Scientific Publishing, pp.215-240, 2026
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2026
- Publisher: IGI Global Scientific Publishing
- Page Numbers: pp.215-240
- Editors: ERDEM MEVLÜDE NUR, MAYADAĞLI CANSU, Editor
- Istanbul Gelisim University Affiliated: Yes