How to Choose the Right Influencer for a Marketing Strategy


Diyadin Lenger A.

Applied Marketing Analytics, vol.8, no.1, pp.1-16, 2022 (Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 8 Issue: 1
  • Publication Date: 2022
  • Journal Name: Applied Marketing Analytics
  • Journal Indexes: Scopus
  • Page Numbers: pp.1-16
  • Istanbul Gelisim University Affiliated: Yes