The role of popular tv series and tv series characters in creatingbrand awareness

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YILDIRIM Y., AYDIN K.

PROCEDIA SOCIAL AND BEHAVIOURAL SCIENCES, 2012 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2012
• Journal Name: PROCEDIA SOCIAL AND BEHAVIOURAL SCIENCES
• Istanbul Gelisim University Affiliated: No