Attitudes of the First Representatives of Generation Z toward Corporate Social Responsibility Projects and Their Purchasing Intention for Socially Responsible Companies' Products


KÜÇÜKALTAN D., ARIKER Ç., TOKSOY A.

14th EBES (Eurasia Business and Economics Society) Conference, Barcelona, Spain, 23 - 25 October 2014, pp.113, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Barcelona
  • Country: Spain
  • Page Numbers: pp.113
  • Istanbul Gelisim University Affiliated: No