New Marketing Approaches and Consumer Trends in Line With Technological Developments


BAŞAL M., ATASOY A.

in: Navigating the Shifting Landscape of Consumer Behavior, ŞAHİN FAHRİ, SÖYLEMEZ CEVAT, Editor, IGI Global Scientific Publishing, New York, pp.5, 2024

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2024
  • Publisher: IGI Global Scientific Publishing
  • City: New York
  • Page Numbers: pp.5
  • Editors: ŞAHİN FAHRİ, SÖYLEMEZ CEVAT, Editor
  • Istanbul Gelisim University Affiliated: Yes