New Marketing Approaches and Consumer Trends in Line With Technological Developments
in: Navigating the Shifting Landscape of Consumer Behavior, ŞAHİN FAHRİ, SÖYLEMEZ CEVAT, Editor, IGI Global Scientific Publishing, New York, pp.5, 2024
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2024
- Publisher: IGI Global Scientific Publishing
- City: New York
- Page Numbers: pp.5
- Editors: ŞAHİN FAHRİ, SÖYLEMEZ CEVAT, Editor
- Istanbul Gelisim University Affiliated: Yes