Örgütlerde Dijital Dönüşüm Algısının Ağ Oluşturma Ve İnovatif Davranış Üzerindeki Etkisinde Değişime Hazır Olma Ve Dijital Kültürün Rolü- The Role Of Change Readıness And Dıgıtal Culture In The Impact Of Dıgıtal Transformatıon Perceptıon On Networkıng And Innovatıve Behavıor In Organızatıons

Şeker C., Kaya A., Örücü E., Önder Balcıoğlu M.

Uluslararası 9. Socrates Sosyal Bilimler Kongresi, 16-18 Ağustos 2024, İstanbul , İstanbul, Turkey, 16 - 18 August 2024, vol.1, no.1, pp.1

  • Publication Type: Conference Paper / Summary Text
  • Volume: 1
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.1
  • Istanbul Gelisim University Affiliated: Yes

Abstract

THE ROLE OF CHANGE READINESS AND DIGITAL CULTURE IN THE IMPACT OF DIGITAL TRANSFORMATION PERCEPTION ON NETWORKING AND INNOVATIVE BEHAVIOR IN ORGANIZATIONS

 

 

 

Abstract

The aim of the study is to examine the role of readiness for change and digital culture on the impact of digital transformation perception on networking and innovative behaviors in organizations. Thanks to the results of the study, organizations can obtain practical implications for the effective management and implementation of digital transformation processes. In order to be successful in digital transformation processes, organizations can understand the importance of being ready for change and adopting digital culture, as well as encouraging networking and innovative behaviors, and create new strategies regarding this. This study can guide leaders and managers on what they should pay attention to when developing digital transformation strategies. Thus, this study can help organizations gain competitive advantage and achieve sustainable success in the digital age. In this context, the study is important. Digital transformation has become an inevitable reality, even a necessity, in today's business world. How organizations adapt to this transformation process can determine their long-term success and competitiveness. Networking and innovative behaviors can be critical for organizations to make the most of digital transformation. In this transformation process, factors such as how ready organizations are for change and how much they have adopted digital culture can also support the effectiveness of these processes. Therefore, the effects and relationships between these variables are very important. In this context, the rationale for the study is that the effects and relationships between these five variables are very important and no study has been found focusing on these variables. By examining these dynamics in depth, the study can make significant contributions to both the academic world and the way organizations do business. In particular, by addressing the mediating and moderating role of readiness for change and digital culture, it can emphasize the critical importance of these two factors in digital transformation processes and fill the gap in the literature. It can also guide researchers for new research and help organizations achieve sustainable success.

Key words: Digital Transformation, Change, Digital Culture, Networking, Innovative Behavior