Moderator Role of Word of Mouth Marketing on The Impact of Public Relations on Purchase Intention From an Integrated Marketing Communications Perspective

Ayhan Gökcek H., Kılıç H., Türker O.

Yalova Sosyal Bilimler Dergisi, vol.13, no.2, pp.299-314, 2023 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 13 Issue: 2
  • Publication Date: 2023
  • Journal Name: Yalova Sosyal Bilimler Dergisi
  • Page Numbers: pp.299-314
  • Istanbul Gelisim University Affiliated: Yes