The Effect of Brand Boycotts on Advertising Campaign Changes on Social Media: The Case of Burger King
15.Uluslararası Bilimsel Çalışmalar Kongresi (UBCAK), İstanbul, Turkey, 26 - 27 December 2024, pp.1-7, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: İstanbul
- Country: Turkey
- Page Numbers: pp.1-7
- Istanbul Gelisim University Affiliated: Yes