The Effect of Brand Boycotts on Advertising Campaign Changes on Social Media: The Case of Burger King | AVESİS

Istanbul Gelisim University Research Information System

The Effect of Brand Boycotts on Advertising Campaign Changes on Social Media: The Case of Burger King

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15.Uluslararası Bilimsel Çalışmalar Kongresi (UBCAK), İstanbul, Turkey, 26 - 27 December 2024, pp.1-7, (Full Text)

Publication Type: Conference Paper / Full Text
City: İstanbul
Country: Turkey
Page Numbers: pp.1-7
Istanbul Gelisim University Affiliated: Yes