The Impact of Football Star Player Transfers with Digital Currency and Fan Tokens on Corporate Reputation and Image: An Analysis in the Context of Financial Value Volatility and Marketing Strategies

Ölçen O., Maral B., Aydın A.

Gaziantep Üniversitesi Sosyal Bilimler Dergisi, vol.24, no.4, pp.1897-1911, 2025 (TRDizin)

• Publication Type: Article / Article
• Volume: 24 Issue: 4
• Publication Date: 2025
• Doi Number: 10.21547/jss.1646207
• Journal Name: Gaziantep Üniversitesi Sosyal Bilimler Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.1897-1911
• Istanbul Gelisim University Affiliated: Yes