The Impact of Football Star Player Transfers with Digital Currency and Fan Tokens on Corporate Reputation and Image: An Analysis in the Context of Financial Value Volatility and Marketing Strategies

Ölçen O., Maral B., Aydın A.

Gaziantep Üniversitesi Sosyal Bilimler Dergisi, vol.24, no.4, pp.1897-1911, 2025 (TRDizin)