The Effect Of Tv Advertising On Childeren’sChoosing, Attitude, Recommendation And Liking Behaviour: A Study On Comparıson Of Traditional And New Research Methodologies

EYİCE BAŞEV S., BİR A. A., SUHER H. K.

The 14th International Conference on Research in Advertising 2015, Londrina, Brazil, 2 - 04 July 2015, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Londrina
• Country: Brazil
• Istanbul Gelisim University Affiliated: No