This study makes a significant contribution to the literature by extending the limited research on dynamic

capability and value creation, incorporating dimensions of competitive advantage and firm performance. In this

context, the study aims to provide a more in-depth examination of the role of dynamic capability in the value

creation process, specifically focusing on its effects on competitive advantage and firm performance, as well as

understanding the mediating role of value creation. By addressing the dimensions of sensing, seizing, and

transforming dynamic capabilities, the study concentrates on measuring their influence on functional, experiential,

symbolic, and cost value types within the value creation process. The research, conducted with 361 samples,

employed quantitative data analysis and structural equation modeling through the Smart PLS software to test the

research model. The findings indicate a positive impact of dynamic capability on the value creation process.

Furthermore, it is concluded that the company's use of dynamic capabilities to create value for customers plays a

mediating role in the relationship between competitive advantage and firm performance. These results underscore

the critical role of dynamic capability in shaping sustainable competitive advantage and performance for

businesses.