THE IMPACT OF LANGUAGE USED IN DIGITAL ADVERTISING TEXTS ON CONSUMER PERCEPTION: A QUALITATIVE ANALYSIS

Türker O.

4. Uluslararası Ege Sosyal, Beşeri, İdari ve Eğitim Bilimleri Kongresi , İzmir, Turkey, 12 - 14 January 2026, pp.1-2, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: İzmir
• Country: Turkey
• Page Numbers: pp.1-2
• Istanbul Gelisim University Affiliated: Yes