THE IMPACT OF LANGUAGE USED IN DIGITAL ADVERTISING TEXTS ON CONSUMER PERCEPTION: A QUALITATIVE ANALYSIS


Türker O.

4. Uluslararası Ege Sosyal, Beşeri, İdari ve Eğitim Bilimleri Kongresi , İzmir, Turkey, 12 - 14 January 2026, pp.1-2, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: İzmir
  • Country: Turkey
  • Page Numbers: pp.1-2
  • Istanbul Gelisim University Affiliated: Yes