Employees’ perception of robots and robot-induced unemployment in hospitality industry under COVID-19 pandemic

Parvez M. O., Öztüren A., Cobanoglu C., Arasli H., Eluwole K. K.

International Journal of Hospitality Management, cilt.107, 2022 (SSCI, Scopus) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 107
  • Basım Tarihi: 2022
  • Doi Numarası: 10.1016/j.ijhm.2022.103336
  • Dergi Adı: International Journal of Hospitality Management
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, CAB Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index, Psycinfo, Veterinary Science Database
  • Anahtar Kelimeler: Hospitality, Perception of robots, Robot-induce unemployment, Service robots, Tourism
  • İstanbul Gelişim Üniversitesi Adresli: Evet

Özet

The impact of the pandemic is driving the recent upsurge in service automation and the adoption of service robots in the hospitality industry. As service paradigm and customer expectations shift from conventional customized and personalized services towards a digitalized service environment, such customer orientation may favor using service robots at scales that could render service employees redundant. This study aims to answer the above question by investigating service employees’ perceptions of service robots. Data solicited from 405 service employees in the United States of America via Amazon's MTurk were analyzed using structural equation modeling. The result revealed that employees’ awareness of adopting and using service robots significantly impacts their perception of robot-induced unemployment. Further, results indicated that the perception of robots’ social skills significantly influences service employees’ perception of robot-induced unemployment. Employee status was found to moderate the relationships mentioned above. Specifically, entry-level employees perceive the unemployment risk more than managers.