Research Information System
Open Access Journal of Business and Economics, vol.1, no.1, pp.22-32, 2025 (Peer-Reviewed Journal)
This study was conducted to evaluate digital enterprises in Türkiye. Secondary data was used in the study and the data was obtained from TUIK. Small (10-49), medium (50-249) and large (over 250) enterprises, which KOSGEB classified without turnover according to the number of employees, participated in the study. The collected data was analyzed with Word Art, Microsoft Excel 2015, graphics and ratio analysis. While the internet access rate was 85.4% in 2007, it became 96.0% in 2023. 40.28% of enterprises use social media. The enterprises that use social networks the most were Facebook, LinkedIn and Xing with 89%. This was followed by YouTube, Instagram, Pinterest, Snapchat, Spotify with 75.5% and Twitter with 33.6%. While the website ownership rate was 51.2% in 2022, this rate became 55.9% in 2023. According to the economic activity group, accommodation and food activities are the most common. Enterprise Resource Planning (ERP) software usage increased by 1.6 points compared to 2021 and became 29.7% in 2023. Customer Relationship Management (CRM) software usage increased by 1.5 points compared to 2021 and became 12.1% in 2023. The cloud enterprise usage rate of enterprises was found to be 16.4% and the artificial intelligence usage rate was found to be 5.5%. According to TÜİK 2023 data, the low artificial intelligence usage rate was attributed to high costs and the lack of sufficient experts. The widespread use of the internet and the monitoring of processes via the internet have changed the structure of enterprises and forced them to digitalize