MULTİFOKAL GÖZLÜK CAMLARININ OPTİK AVANTAJLARI, KULLANICI DENEYİMİ VE OPTİK SEKTÖRÜNDEKİ İŞLETMESEL YANSIMALARI


Özince S.

MEETCON GALATA, 28 - 30 Kasım 2025, ss.1-4, (Yayınlanmadı)

  • Yayın Türü: Bildiri / Yayınlanmadı
  • Sayfa Sayıları: ss.1-4
  • İstanbul Gelişim Üniversitesi Adresli: Evet

Özet

Multifocal lenses are advanced optical products that combine distant, intermediate, and near vision zones within a single lens. Thanks to these features, they provide both aesthetic and functional solutions for individuals with multiple visual needs, such as those with presbyopia. These lenses, which facilitate focusing at different distances in daily life, offer significant comfort by eliminating the need to constantly switch between different pairs of glasses. In recent years, advancements in multifocal lens technology have attracted attention not only in terms of optical quality but also with design options tailored to personal needs. Digital measurement systems and lens-centering techniques optimized according to facial and ocular structures have significantly increased user satisfaction.

These developments have not only enhanced the visual comfort of eyeglass users but have also led to notable changes in the optical retail sector in terms of service quality, customer satisfaction, and personalized product offerings. Visual technology products are no longer solely medical solutions; they have become strategic business products that stand at the center of marketing, sales, customer relations, and consultancy services. In this context, both the technical and economic aspects of multifocal lenses are considered together. This study will address the technical structure, optical advantages, and user experiences of multifocal spectacle lenses, as well as the business dimension of the optical sector, and will include literature-supported evaluations within the context of service delivery and customer satisfaction.

Key Words: Optics; Opticianry; Business; Customer Satisfaction; Multifocal Spectacle Lenses