Subliminal advertising and its ethical dimensions in the social media age
in: Handbook of research on effective advertising strategies in the social media age, Nurdan Öncel Taşkıran,Recep Yılmaz, Editor, IGI-Global, Pennsylvania, pp.368-387, 2015
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2015
- Publisher: IGI-Global
- City: Pennsylvania
- Page Numbers: pp.368-387
- Editors: Nurdan Öncel Taşkıran,Recep Yılmaz, Editor
- Istanbul Gelisim University Affiliated: No