ATTITUDES OF STUDENTS TOWARD COUNTRY-OF-ORIGIN AND AUTO BRAND IMAGES


Aydin K., Say A. T., Ustaahmetoglu E., Yamamoto G. T.

SERBIAN JOURNAL OF MANAGEMENT, vol.2, no.2, pp.205-216, 2007 (Peer-Reviewed Journal) identifier

  • Publication Type: Article / Article
  • Volume: 2 Issue: 2
  • Publication Date: 2007
  • Journal Name: SERBIAN JOURNAL OF MANAGEMENT
  • Page Numbers: pp.205-216
  • Keywords: Country of origin, country image, brand image, attitudes, perception, Turkey
  • Istanbul Gelisim University Affiliated: No