Research Information System
IIM Kozhikode Society and Management Review, vol.14, no.1, pp.118-125, 2025 (ESCI, Scopus)
The objective of this study is to investigate the regulatory role of organizational identification in the effect of pygmalion on cyberslacking behaviour in five-star hotel business employees. A survey consisting of three different scales was administered to measure pygmalion, cyberslacking behaviour and organizational identification. Participants were asked to answer 4 questions about demographic factors, 10 questions about pygmalion, 14 questions about cyberslacking and 7 questions about organizational identification. The data obtained from 254 employees using convenience sampling and face-to-face survey methods were analysed using SPSS, SPSS Process and Amos software. The study found that when hotel employees have a low level of organizational identification, pygmalion does not significantly impact their cyberslacking behaviour. However, when organizational identification is medium or high, pygmalion has a significant negative effect on cyberslacking behaviour. According to result of the analysis, the effect of pygmalion on cyberslacking behaviour is regulatory by the level of organizational identification.