The Role of Digital Media in Image Formation: A Study on the Projection of Corporate Image on the Consumer


SAVAŞ S., KARADOĞAN DORUK S.

Etkileşim, no.7, pp.60-85, 2021 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Publication Date: 2021
  • Doi Number: 10.32739/etkilesim.2021.7.118
  • Journal Name: Etkileşim
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.60-85
  • Istanbul Gelisim University Affiliated: Yes