THE EFFECT OF DIMENSIONS OF BRAND EXPERIENCE ON DIMENSIONS OF PURCHASING COSMETIC PRODUCTS: A COMPARISON OF FLORMAR AND MAC BRANDS


SULA AVERBEK G., BAKIR N. O.

Aurum Sosyal Bilimler Dergisi, vol.7, no.1, pp.65-92, 2022 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 7 Issue: 1
  • Publication Date: 2022
  • Journal Name: Aurum Sosyal Bilimler Dergisi
  • Page Numbers: pp.65-92
  • Istanbul Gelisim University Affiliated: Yes