THE EFFECT OF DIMENSIONS OF BRAND EXPERIENCE ON DIMENSIONS OF PURCHASING COSMETIC PRODUCTS: A COMPARISON OF FLORMAR AND MAC BRANDS
Aurum Sosyal Bilimler Dergisi, vol.7, no.1, pp.65-92, 2022 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 7 Issue: 1
- Publication Date: 2022
- Journal Name: Aurum Sosyal Bilimler Dergisi
- Journal Indexes: Index Copernicus, Asos İndeks, Sobiad Atıf Dizini
- Page Numbers: pp.65-92
- Istanbul Gelisim University Affiliated: Yes