Combining Game with Location as a Marketing Strategy: Pokémon Go Example
International Balkan and Near Eastern Social Sciences Congress Series, III. IBANESS Congress Series – Edirne / Turkey, Edirne, Turkey, 4 - 05 March 2017, pp.1755, (Summary Text)
- Publication Type: Conference Paper / Summary Text
- City: Edirne
- Country: Turkey
- Page Numbers: pp.1755
- Istanbul Gelisim University Affiliated: Yes