A MULTIDIMENSIONAL MARKETING COMMUNICATION MODEL ON SOCIAL MEDIA FOR GLOBAL BRANDS: THE CASE OF COCA-COLA TURKEY

Bağcan S., Duygun A.

TURKISH ONLINE JOURNAL OF DESIGN, ART AND COMMUNICATION (TOJDAC), vol.12, no.2, pp.469-482, 2022 (TRDizin)

• Publication Type: Article / Article
• Volume: 12 Issue: 2
• Publication Date: 2022
• Doi Number: 10.7456/11202100/017
• Journal Name: TURKISH ONLINE JOURNAL OF DESIGN, ART AND COMMUNICATION (TOJDAC)
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.469-482
• Istanbul Gelisim University Affiliated: Yes