The Impact of Artificial Intelligence-Based Digital Marketing Strategies on Financial Performance and Sustainability: A Multi-Disciplinary Model Proposal


BAŞAL M., Saraç E.

1th International EMI Entrepreneurship & Social Sciences Congress, İstanbul, Turkey, 31 July 2025, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey
  • Istanbul Gelisim University Affiliated: Yes