Akademik Veri Yönetim Sistemi
The Different Aspects of Greenwashing, NOVA Publications , ss.247-267, 2025
Around the world, industries, including manufacturing and service sectors, are growing rapidly in their respective fields. These commercial sectors, which have a high turnover, aim to grow efficiently by reducing costs while focusing on their target. In this direction, they create production forms and fast impact distribution routes where they can realize mass production within the systems that will affect consumers' purchases. For this purpose, they try to emphasize the existence of green laundering that will have an impact on consumers. With this study, it is aimed to strategically implement green laundering in the marketing dimension and to systematically evaluate its processes and results. In green laundering, some businesses want to use green laundering status to move forward without doing what other businesses do, which is to address environmental and social values. If businesses want to express themselves to consumers in a transparent and honest way, green laundering is important to underline. This study will ultimately contribute to the awareness of consumers to raise themselves in the marketing strategies dimension of green laundering and green marketing concepts.