Research Information System
in: Handbook of Research on Children’s Consumption of Digital Media, Gülşah Sarı, Editor, IGI Global, Pennsylvania, pp.301-322, 2019
The victims of advertisements are not only
adults but also children. The identities of girls and boys, those used in children’s clothing advertisements,
are worrying because in these advertisements girls and boys are separated from their children identities
and identified according to their sexual roles as men and women. The chapter makes a semiology analysis
of an advertisement and reveals the identity of the child who became a sexual commodity.