Are Generation Z Consumers Aware of the Heritage? Brand Recognition of Turkish Brands Surviving Over a Century

ARIKER Ç.

17th EBES (Eurasia Business and Economics Society) Conference, Venedik, Italy, 15 - 17 October 2015, pp.141, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Venedik
• Country: Italy
• Page Numbers: pp.141
• Istanbul Gelisim University Affiliated: No