Akademik Veri Yönetim Sistemi
3rd International Conference on Global & Emerging Trends (ICGET2024). Artificial Intelligence, Automation, Emerging Technologies & Interdisciplinary Integrations, Johor-Bahru, Malezya, 25 - 27 Eylül 2024, cilt.1, sa.1, ss.164-167, (Özet Bildiri)
The purpose of this study is to investigate the roles of homepage design on homepage authenticity and peculiarity towards instructors' intention to continue the usage of online shopping in the Philippines. An online questionnaire survey was designed, drawing on validated prior studies focused on homepage design, homepage authenticity, and instructors' continual usage. The findings of the study revealed significant relationships between and among the variables under investigation. Specifically, homepage design was found to positively influence homepage authenticity and reliability. Additionally, peculiarity is positively associated with the instructor's intention to continue using the online shopping homepage. The researchers recommend that a review of the findings be conducted and a deeper analysis and investigation of the variables be performed by future researchers. Online shopping platforms should prioritise homepage design that promotes authenticity and peculiarity to enhance the instructor's intention to continue using the platform. Some potential areas of future investigation include, firstly, examining the roles of other factors, such as website usability, customer support, or social interaction, an instructor's intention to continue using online shopping homepages; and secondly, investigating the impact of homepage design on different user segments (e.g., novice instructors, experienced instructors) to understand potential variations in their preferences and needs.