Mapping Digital Brand Personality: A Sentiment and Topic Modeling Analysis ofUser-Generated Content

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Boyacı Yıldırım M.

REVISTA MEDITERRÁNEA DE COMUNICACIÓN = MEDITERRANEAN JOURNAL OF COMMUNICATION, vol.18, no.1, pp.1-19, 2026 (ESCI, Scopus)

• Publication Type: Article / Article
• Volume: 18 Issue: 1
• Publication Date: 2026
• Doi Number: 10.14198/medcom.31156
• Journal Name: REVISTA MEDITERRÁNEA DE COMUNICACIÓN = MEDITERRANEAN JOURNAL OF COMMUNICATION
• Journal Indexes: EBSCO Communication Source, Communication Source (EBSCO), Scopus, Emerging Sources Citation Index (ESCI), Directory of Open Access Journals, DIALNET
• Page Numbers: pp.1-19
• Istanbul Gelisim University Affiliated: Yes