The Effect of Negative Online Consumer Reviews on Purchase Intention: Information Processing View

İşçi Özalp Ü., Ayhan Gökcek H.

Turkish Journal of Marketing Research (TUJOMR), vol.2, no.2, pp.127-143, 2023 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 2 Issue: 2
  • Publication Date: 2023
  • Journal Name: Turkish Journal of Marketing Research (TUJOMR)
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.127-143
  • Istanbul Gelisim University Affiliated: Yes