SİYASAL REKLAMLARDA HOFSTEDE’NİN KÜLTÜREL BOYUTLARININ KULLANIMI:
2014 TÜRKİYE CUMHURBAŞKANLIĞI SEÇİMİ / HOFSTEDE’S CULTURAL DIMENSIONS IN POLITICAL ADVERTISING: THE 2014 PRESIDENTIAL ELECTION IN TURKEY
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MEZDA E.
CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES, vol.1, no.48, pp.39-65, 2015 (Peer-Reviewed Journal)