Augmented Reality Advertisements within the Realm of Phygital Marketing: Case Studies of Advertising Examples

Eyice Başev S.

INTERNATIONAL JOURNAL OF MANAGEMENT AND ADMINISTRATION, vol.8, no.15, pp.20-28, 2024 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 8 Issue: 15
• Publication Date: 2024
• Doi Number: 10.29064/ijma.1436709
• Journal Name: INTERNATIONAL JOURNAL OF MANAGEMENT AND ADMINISTRATION
• Journal Indexes: Index Copernicus, Root Indexing, Asos İndeks, Other Indexes
• Page Numbers: pp.20-28
• Open Archive Collection: AVESIS Open Access Collection
• Istanbul Gelisim University Affiliated: Yes