A RESEARCH ON MEASURING CONSUMER ETHNOCENTRISM OF YOUNG TURKISH CUSTOMERS PURCHASING BEHAVIORS

Candan B., Aydin K., Yamamoto G. T.

SERBIAN JOURNAL OF MANAGEMENT, vol.3, no.1, pp.39-60, 2008 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 3 Issue: 1
  • Publication Date: 2008
  • Journal Name: SERBIAN JOURNAL OF MANAGEMENT
  • Page Numbers: pp.39-60
  • Keywords: consumer ethnocentrism, consumer behavior, globalization, cultural values
  • Istanbul Gelisim University Affiliated: No