Analyses of Word-of-mouth Communication and its Effect on Students’ University Preferences

ÖZDEMİR A., TOZLU E., ŞEN E., ATEŞOĞLU H.

PROCEDIA SOCIAL AND BEHAVIOURAL SCIENCES, vol.235, pp.22-35, 2016 (Peer-Reviewed Journal) identifier

  • Publication Type: Article / Article
  • Volume: 235
  • Publication Date: 2016
  • Doi Number: 10.1016/j.sbspro.2016.11.022
  • Journal Name: PROCEDIA SOCIAL AND BEHAVIOURAL SCIENCES
  • Page Numbers: pp.22-35
  • Keywords: Word-of-Mouth Communication, Advertisement, Public Relations, Marketing, Process of University Preferring
  • Istanbul Gelisim University Affiliated: Yes