Positioning and Perception Management in Marketing Strategies


BACAKSIZ P.

in: Strategic Researches 3: From Local to Global, Silvius Stancıu, Ali Rıza Gökbunar, Turan Gündüz, Editor, IJOPEC Publication, London, pp.105-115, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: IJOPEC Publication
  • City: London
  • Page Numbers: pp.105-115
  • Editors: Silvius Stancıu, Ali Rıza Gökbunar, Turan Gündüz, Editor
  • Istanbul Gelisim University Affiliated: No