Perspective On Consurmer Attitudes And Importance of Attitudes In Mobile Marketing Strategies


BACAKSIZ P.

in: New CommunicationApproaches in the Digitalized World, Mehmet Serdar Ercış, Enes Emre Baaşar, Editor, Cambridge Scholars Publishing, pp.490-507, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Cambridge Scholars Publishing
  • Page Numbers: pp.490-507
  • Editors: Mehmet Serdar Ercış, Enes Emre Baaşar, Editor
  • Istanbul Gelisim University Affiliated: No