Research Information System
CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES, no.67, pp.1-33, 2024 (ESCI)
In today’s globally connected landscape, transnational media establish pathwaysfor cultural interchange, transforming how worldwide audiences interact withvaried stories. Turkish TV dramas (dizi), which have gained widespread popularityin Latin America, Europe and the Middle East markets, exemplify this globalshift and offer American viewers the opportunity to encounter Turkish culture.The research examines how Turkish TV series shape the cultural perceptions andintercultural interaction practices of American viewers. Although these seriespresent idealized or commercialized versions of Turkish society, they functionas important first points of contact that stimulate viewers’ interest in authenticTurkish culture, history, and social practices. Through audience ethnographyand in-depth interviews, it shows that Turkish dramas improve appreciationof Turkish culture, challenge stereotypes, and enhance comprehension ofglobal intercultural relationships. It also emphasizes transnational media’s rolein encouraging intercultural dialogue, while noting the constraints imposedby profit-driven media partnerships. While dizi Turkish TV dramas--promoteintercultural dialogue and support a more inclusive global media environment,the potential for cultural exchange is shaped by the commercial purposesunderlying transnational media collaborations and joint ventures