Can Cost and Quality Management-Oriented Innovation Enhance Patient Satisfaction in Medical Tourist Destination?
Journal of Quality Assurance in Hospitality and Tourism, cilt.24, sa.6, ss.806-835, 2023 (ESCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 24 Sayı: 6
- Basım Tarihi: 2023
- Doi Numarası: 10.1080/1528008x.2022.2089438
- Dergi Adı: Journal of Quality Assurance in Hospitality and Tourism
- Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Food Science & Technology Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index, Veterinary Science Database, DIALNET
- Sayfa Sayıları: ss.806-835
- Anahtar Kelimeler: cost management-oriented innovation, innovation, Medical tourism, patient satisfaction, quality management-oriented innovation
- İstanbul Gelişim Üniversitesi Adresli: Evet
Özet
© 2022 Taylor & Francis Group, LLC.Despite the active contribution, promotion, and emergent in medical tourism, few studies have examined the significant contribution of cost and quality management-oriented innovation on medical tourists. Hospital administrators’ application of knowledge management practices buffers a yardstick for both innovation and patient-oriented. A total of 214 questionnaires were collected from general and functional managers in Iranian hospitals. partial least squares structural equation modeling (PLS-SEM) was performed to analyze the data using Smart PLS 3. The findings suggest that both cost- and quality-oriented innovation significantly increase patient satisfaction. Additionally, low-cost and high-quality services stand as mediating variables for patient satisfaction. By emphasizing on innovation and knowledge management, the current study’s results indicate the significance of low-cost and high-quality services for satisfied patients. The study concludes with implications for research and directions for future study. For the first time, the current study proposed a model to examine how low-cost and high-quality services mediates the impact of cost and quality management-oriented innovation on patient satisfaction.