Akademik Veri Yönetim Sistemi
4. ULUSLARARASI WRITETEC YAPAY ZEKA ÇAĞINDA SOSYAL BİLİMLER VE SAĞLIK BİLİMLERİ KONGRESİ, Elazığ, Türkiye, 22 Kasım 2025, (Tam Metin Bildiri)
The digital transformation has paved the way modern businesses work by incorporating technology into all areas of management, communication, and processes. This study examines the phenomenon of change fatigue within continuous digital transformation and explores strategies for managing it through a human- centered approach. The study describes how stress and exhaustion arise when digital demands surpass employees' coping resources, drawing on well-known ideas including Hobfoll's Conservation of Resources Theory, Lazarus and Folkman's Transactional Model of Stress and Coping, and the Job Demands Resources Model. The report highlights that employee engagement, adaptability, and well- being are just as important as technology advancement in ensuring effective transition. To address this issue, the paper introduces the Human-Centered Digital Transformation (HCDT) framework, which centers organizational development around communication, empathy, and psychological sustainability. The framework describes five crucial phases that help organizations manage change while maintaining human resilience: Observe, Understand, Launch, Lift, and Recover. Findings indicate that although fatigue and uncertainty are inherent to change, their impact can be greatly minimized by means of supportive leadership, ongoing learning, and reflective recovery. Eventually, sustainable digital transformation relies on harmonizing technological advancement with human capability. Organizations that prioritize people alongside technology will not only reduce change fatigue but also foster cultures of trust, creativity, and prolonged adaptability.