Journal of Sustainability Science and Management, cilt.17, sa.9, ss.126-147, 2022 (Scopus)
Fares are one of the main financial resources for air carriers, and passengers’ intentions and attitudes can have decisive effects on their profitability. This paper is distinct because it underlines and discusses the awareness and attitudes of air passengers towards greenhouse gas emissions. This paper sheds light on passengers’ intentions to make extra payments to reduce these emissions with the help of a qualitative questionnaire. An analysis in terms of the socio-demographic variables of the respondents was carried out. It was found that the air passengers’ awareness and attitudes and fare-purchasing behaviour towards greenhouse gas emissions of air passengers are at a saturated level. It was also found that air passengers were ready to join sustainability activities via purchasing airfares. These findings are important for air carriers.