Exploring Factors Affecting Consumers’ Adoption of Shopping via Mobile Applications in Turkey

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YILDIZ O., KİTAPÇI H.

INTERNATIONAL JOURNAL OF MARKETING STUDIES, vol.10, no.2, pp.60, 2018 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 10 Issue: 2
• Publication Date: 2018
• Doi Number: 10.5539/ijms.v10n2p60
• Journal Name: INTERNATIONAL JOURNAL OF MARKETING STUDIES
• Page Numbers: pp.60
• Istanbul Gelisim University Affiliated: No