Akademik Veri Yönetim Sistemi
Frontiers in Communication, cilt.11, 2026 (ESCI, Scopus)
The present study investigates the role of event and festival tourism in preserving the cultural heritage of the Maasai tribe in the Ngorongoro Conservation Area, northern Tanzania. Quantitative data from structured questionnaires were collected using a descriptive-explanatory design. Findings show that perceived benefits of event tourism—economic growth, cultural preservation, and community pride—strengthen Maasai support for an event calendar, while perceived costs—commoditization, social disruption, environmental damage, cultural dilution, and displacement—fuel opposition. A conceptual model highlights how these factors shape community perceptions. Recommendations include involving the community in planning, promoting sustainable tourism, and raising awareness through education. The study offers practical guidance for culturally sensitive strategies that balance benefits and risks, ensuring long-term preservation of Maasai cultural heritage.