Thanks to the advanced technological transformations that have emerged with digitalization, production processes have improved in enterprises and various revolutions have occurred with these developments. Together with these revolutions, Digital Twin technology appears to us as an important technological development in the operational process of production. Digital Twin technology is based on the idea of obtaining a virtual copy of a product with real-time data starting from the idea stage before the physical production of the product and throughout the product life course. It is seen as a key technology that creates synergy by using technologies Decoupled in the formation of smart factories. This study aims to determine the factors that will make a significant contribution to the application of Digital Twin technology in the manufacturing sector in enterprises. The criteria to be used in the evaluation of a new technology machine to be taken in a production enterprise with the Swara method were analyzed after applying expert opinions. The findings obtained are sorted according to the degree of importance. It is seen that the most important success factor in terms of the effective use of Digital Twin technology is the "support of senior management". The criteria are listed as "convenience in practice", "information sharing", "speed of use", and "compatibility with technology" respectively. The result was obtained that the criteria of the lowest importance in the evaluation were "technical characteristics of the product", "low cost" and "optimum safety", respectively. As a result, Digital Twin technology is a solution for businesses. Digital Twin is a technology that enables decision-makers in enterprises to predict, diagnose, secure, and question the current situation by obtaining fast quality, and flexible products. While improving business efficiency and organizational performance while making decisions, it also significantly increases competitiveness