Akademik Veri Yönetim Sistemi
The Kyoto Conference on Arts, Media & Culture (KAMC2025), Kyoto, Japonya, 4 - 08 Kasım 2025, ss.1, (Özet Bildiri)
This
study examines the semiotic and semantic dimensions of typographic elements in
public urban spaces and their vital role in shaping and communicating the image
of the city. In an age characterized by dense visual culture and spatial
complexity, typography transcends its conventional role as a medium for textual
information. It emerges as an active visual system that influences spatial perception,
public behavior, and cultural identity embedded in the urban environment.
Grounded
in semiotic theory, particularly the frameworks developed by Saussure and
Peirce, the research explores the symbolic, iconographic, and indexical
functions of typographic forms situated in diverse urban contexts. Examples
range from globally recognized city lettermarks such as “I Amsterdam” to
interactive typographic installations like the “Alphabet Chairs” in London’s
Finsbury Avenue Square. These applications are interpreted as communicative
artifacts that mediate between physical space and human experience,
contributing to the construction of place identity and collective urban memory.
The
study argues that typographic structures in public spaces act as semantic
anchors that enable urban narratives to emerge through spatial interaction and
visual communication. Design elements such as materiality, spatial orientation,
and typographic form are shown to influence emotional resonance, inclusivity,
and user engagement within the urban setting.
Through
contextual and visual semiotic analysis of selected case studies, the paper
positions urban typography as a performative and symbolic medium—one that not
only reflects but actively co-produces the cultural and experiential fabric of
contemporary cities. The findings aim to inform interdisciplinary discourse
across visual communication design, urban studies, and cultural theory.