Influencer Review or Online Customer Review: Which is More Effective on Consumer Purchase Intention?

AKDEMİR D. M., ŞENLİK A. C., ALATAŞ C., TÜRKERİ E., KARADENİZ S.

2nd International Conference On Contemporary Issues In Commerce, Turkey, 09 May 2023, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• Country: Turkey
• Istanbul Gelisim University Affiliated: Yes