Research Information System
10th International Conference of the School of Economics and Business, no.10, pp.404-419, 2022 (Peer-Reviewed Journal)
Abstract
In recent years, the inclusion of foundation / private universities in the Turkish Higher Education System has taken the sector into a competitive environment. While the universities are trying to reveal their differences in order to get student enrollment on the one hand, and the students exert effort to make a choice / preference among universities on the other. The characteristics of the university that lives up to the expectations of the students are the factors that affect their university preference. This article aims to discuss and determine the factors that influence the students' preference of university. In this framework, semi-structured questionnaires were sent to the first year students of the communication faculty and the data collected from 109 students were transferred to the tables using the SPSS 22.00 package program and the evaluations made in percentage were discussed and analyzed extensively.
From the inquiries made, it has been demonstrated that the most effective factors in the choice/preference of students are tuition fees, supported education scholarship, opportunities that university offers, quality of education, academic staff, recognition of the university and recommendations. It has been concluded that the effective factor in the choice of program is professional expectation at a rate that can be said to be approximately 100%. Students choose the university that meet their expectations (supported education scholarship, tuition fees) and includes the department/ program they prefer.