An event study work on the sponsorship agreements in terms of marketing activities

Maral B., Ölçen O.

Pressacademia, vol.10, no.2, pp.53-61, 2023 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 10 Issue: 2
• Publication Date: 2023
• Doi Number: 10.17261/pressacademia.2023.1742
• Journal Name: Pressacademia
• Page Numbers: pp.53-61
• Istanbul Gelisim University Affiliated: Yes